Google is the world’s most used search engine. If you want your guest posts to be seen, then you need to make sure that you creating content and using strategies that the search engine approves of.
Google uses “bots” to crawl your content. These bots look for certain things to determine if content is high-quality and useable. You see, they want to provide their users with the most useful information possible, which makes sense. That’s why search engine optimization is so important.
If you really want to boost the visibility and readership of your guest posts, you’re going to want to follow Google’s guidelines. What are they? Here are five things you need to know.
Create Keyword-Rich Anchors
The anchor text (the words used in your links) that points to your blog posts lets Google know what your content is about. Their bots use anchor texts to gain a better understanding of your content and rank it.
You want to make sure you use keywords in your anchor text, but you also want to make sure that your anchors are directing readers to useful content, pages, etc. Doing so will prove to Google that you are adding value to your guest posts by directing readers to useful information.
Rework Your Content
Putting guest posts up on multiple sites is certainly a wise idea; however, what isn’t smart is posting the same content on every site you are guest posting on. In fact, most sites require guest posts be original and unique because if it isn’t, it can actually damage their reputation and hurt their rankings on Google – which isn’t good for them, or for you.
It takes tons of time and a lot of creativity to think up new topics and create fresh content for every site you want to guest post on. So what can you do to avoid sharing the same posts on multiple sites? Rework your posts. Edit them so that they are unique and provide value to readers. Doing so will save you time, but will also make Google happy.
Link to Relevant Sites
Make sure you are linking to relevant sites within your content. It shows Google that you have taken the time to thoroughly research what you have written and that you are pointing your readers and their users in the direction of information that can benefit them.
Avoid linking to sites that are spammy and aren’t authoritative. Instead, link to sites that have a great reputation and provide truly useful information.
Don’t Outsource Your Guest Posts
Though it may be tempting, don’t outsource your guest posts to someone else. There’s a pretty good chance you won’t receive the high-quality writing that you need, which could really hurt the success of your posts. Instead, take the time to write your own guest posts and put your best effort into creating them.
Write Your Absolute Best
Last but not least, you want to make sure that you are writing your absolute best content possible. If you want your posts to be picked up by other sites, you really need to make sure that you are writing thought-provoking, engaging, useful content. Not only does this improve your chances of other sites accepting your guest posts, but it will also make Google happy.
When it comes to guest posting, it’s important to build relationships with other sites, but it’s just as important to make sure that you are adhering to Google’s best practices. Keep the above-mentioned things in mind and you will be able to boost the success of your guest posting efforts.