Social media can be an excellent tool for promoting your business and boosting your success. There are several tips and strategies that you can use to get the most out of your social media marketing experience; but one of the most valuable things you can do is create content that actually gets read and shared.
Creating well-written, useful content is important, but it’s not enough. Readers have short attention spans and unless your content really pops and grabs their attention, they’re going to scroll right past it without giving it a second thought.
So, how can you optimize your content so that social media users will actually stop and read it – and then share it? Here are some best practices that will help you create readable, shareable content so you can take your success to the next level.
Whether it’s a blog post, an article, or any other piece of content, the first thing that people are going to see is the title. If it’s not interesting, thought-provoking, and really enticing, your followers aren’t going to look any further. If there’s one place you really want to focus your creativity on, it’s your titles. Make them unique and so alluring that your followers won’t be able to resist clicking on your content.
Add Tantalizing Meta Descriptions
When you share content on social media, a description will automatically be pulled in by whatever site you are posting it to. Usually, this description is generated from the meta description of the URL. Though meta descriptions don’t really do much for search engine optimization anymore, they are super important for optimizing your social media content. Make sure every piece of content – blog posts, articles, web pages, landing pages – you generate has an alluring meta description. Doing so will encourage people to read – and share – your content.
Don’t Forget the Images
When you share content to social media, most sites will take an image within your content and showcase it. The more appealing your images are, the greater the likelihood that followers will click on it, read it, and share it. Choose images that are interesting, unique, and really irresistible.
Time it Right
In social media, timing is everything. You want to post at times when your followers are actually on social media. If you don’t nobody will be around to actually see it, which is going to do you a whole lot of good.
When is the right time to share on social media? There are some tool out there that have done a good job of collecting data that highlights the best time to share for specific industries, such as CoSchdule. You can try using them, but it really requires some trial and error.
Once is NOT Enough
Even if you’ve found what you think is the best time to share your content, there’s actually more than one specific time to share. The best time to share differs from location to location. For example, 9am may be perfect for the United States, but not for countries in Europe. Make sure you’re posting your content more than once so that you can encourage users from around the world to read it – and share it.
Take Advantage of Social Sharing Buttons
Even if your content is well-written, has a fantastic title, and features amazing images, it might not encourage readers to click on it and share.
Add social sharing buttons to your content for various sites (Facebook, Twitter, Instagram, etc) and you’ll encourage followers to share. In fact, sites that use social sharing buttons receive significantly more mentions than sites that don’t.